Privacy Policy
Last updated: October 14, 2025
1.1 Scope
This Privacy Policy explains how Entrainment Inc., doing business as Anthrasite ("Anthrasite," "we," "our," or "us"), collects, uses, and discloses information when you visit anthrasite.io or purchase our website‑audit services (the "Services"). This policy applies to residents of the United States.
1.2 Information We Collect
| Category | Examples | Source |
|---|---|---|
| Information you provide | Name, business email, billing address, payment method, URLs you ask us to analyze, support requests, survey responses | Directly from you |
| Automatic usage data | IP address, device/browser type, referring pages, pages viewed, time spent, error logs | Collected through cookies, log files, and similar technologies |
| Session recordings | Mouse movements, clicks, scrolls, and anonymized page content on certain pages (e.g., landing pages) | Collected via Microsoft Clarity for UX analysis; IP addresses are masked |
| Derived analytics | Site‑performance metrics, audit scores, uplift estimates | Generated by our assessment engine from the URLs you submit |
1.3 How We Use Information
- Deliver and improve the Services (run audits, generate reports, provide support)
- Process transactions and send invoices/receipts
- Communicate – service alerts, feature updates, marketing (with opt‑out)
- Research & development – aggregate, de‑identified data to refine scoring models
- Legal & security – detect fraud, enforce Terms, comply with applicable laws
1.4 How We Share Information
We may share information with the following categories of third parties:
- Service providers – such as payment processors (Stripe), cloud hosting providers (Vercel, Supabase), analytics providers (PostHog), and session recording tools (Microsoft Clarity), who are contractually bound to protect the data. For a full list, see our Subprocessor List.
- Corporate events – in connection with a merger, acquisition, or asset sale.
- Legal compliance – when required by law, court order, or to protect our rights, property, or safety.
- We do not sell or share personal information for monetary value, though some analytics usage may be considered "sharing" under CPRA, which you can opt out of.
1.5 Data Retention
We retain personal data for as long as necessary to fulfill the purposes for which it was collected. Our retention periods are as follows:
- Payment and invoice records: 7 years for tax and accounting compliance.
- Lead data and waitlist entries: 12 months, or until our service launches and you are notified.
- Analytics logs: 14-18 months.
- Support and privacy requests: 24 months for our audit trail.
1.6 Security
We implement industry-standard security measures, including encryption in transit (TLS 1.2+), least‑privilege access controls, and encrypted backups. However, no method of transmission over the Internet is 100% secure.
1.7 Your Consumer Privacy Rights
Depending on your state of residence (e.g., California, Colorado, Virginia), you may have the right to:
- Know what personal information we collect, use, and disclose.
- Access and receive a copy of your personal information.
- Delete your personal information, subject to certain exceptions.
- Correct inaccurate personal information.
- Opt out of the "sale" or "sharing" of your personal information, which you can do on our Do Not Sell or Share page.
To exercise these rights, please submit a request by emailing privacy@anthrasite.io or by using our online request form if available. We will respond within 45 days. We will verify your request by asking you to confirm it from the email address associated with your data.
1.8 Children's Privacy
Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from them.
1.9 Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.
1.10 Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Email: privacy@anthrasite.io
Mail: Entrainment Inc., 99 Madison Ave #1234, New York, NY 10016, USA